Creative Technology today said it has been awarded a U.S. patent covering the way it organizes music on portable media players, an approach that it says is used on competing devices such as the market-leading Apple iPod and iPod mini.
The patent covers the interface the company has used since its earliest digital music players, such as the Nomad Jukebox. Based in Singapore, Creative Technology has a U.S. division in Milpitas, Creative Labs. It organizes the music on the portable player by broad categories, allowing the listener to select a general heading, such as “artist,” and navigate through successive screens to find a particular song.
Creative Labs President Craig McHugh said the company will aggressively protect its intellectual property, and is exploring both legal and licensing options involving other companies — Apple in particular — that use the same music menu on their MP3 players.
“The patent application was to protect our invention,” said McHugh. “As you can see … the invention is significant.”
McHugh went out of his way, in a conference call with reporters, to portray Apple as a late-comer to the digital music scene, even though the popular iPod line dominates the U.S. market for portable players with a 70 percent share.
He said Creative shipped its Nomad Jukebox MP3 player in November 2000, fully 12 months before Apple introduced the iPod in October 2001. He said Creative applied for its patent on Jan. 5, 2001, significantly earlier than Apple’s application in October 2002.
Creative also makes the Zen digital music player.
“When you look at those screens, they do look awfully familiar,” said Phil Leigh, president of Inside Digital Media in St. Petersburg, Florida.
Last month, patent officials rejected an Apple Computer application to patent its iPod digital-music player because rival Microsoft had filed a similar application five months earlier. Apple plans to appeal, however, so it will not be required to pay royalties to Microsoft for every iPod sale.
mercurynews.com